In this role you will be responsible for the implementation of a Regional Marketing Action Plan related in order to reach the growth objective in the region. You will define priorities for this product line in the region through:
* Targeting & positioning adjustment within the region
* Business case development
Identify needs for localized marketing collaterals in coordination with different vendors.
Act as an owner for NPI.
Define and implement regional product launch planning
Maintain NPI updates and communications for product line
Develop and cultivate a regional KOL network (Key Opinion Leaders) for respective product line
Maintain ownership as product line point of contact for the Western Europe
Preparation of Marketing Plan for Europe
Create monthly & Quarterly Reports under the supervision of the Senior Manager Marketing Europe, GSM
Maintain market watch including trends respective for product line responsibility including competitive intelligence.
Share information with other stakeholders within company
Coordinate information exchanges between the manufacturing managed and the distributors in the with focus on clear and concise information to maintain forecast and orders.
Coordinate monthly calls with the marketing and order processing team to maintain visibility of product line status, needs, issues and market intel.
Work with the product engineering team to handle customer complaints and feedbacks and report back to the customers.
Regular review of product status and updates with the distributors in the region.
Develop effective communication and operation in the marketing within company
A Scientific background ideally in Biology or Medical (BSc, MSc, PhD, MD, Pharm D)
A marketing/business training (Master in Marketing, MBA) would be beneficial
Proven experience in the medical device industry is essential
Proven experience in commercial product launch in the healthcare industry
Skilled in Marketing, especially downstream marketing and marketing mix
Familiar with Digital Marketing and CRM processes
Skilled in clinical and demand generation marketing in medical device area.
Experience with product life cycle management in disposable medical device
Proven listening, negotiating and influencing skills
Experience in selling as a field sales representative or account manager role is beneficial
Experience in working in a multicultural environment
Excellent communication & presentation skills and Fluent English, with fluency in other languages beneficial
For more information about this role call Rob Smith, 086 068 0520 or email firstname.lastname@example.org